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What are some examples of innovative copywriting?
Old Spice: Old Spice’s ‘The Man Your Man Could Smell Like’ campaign is another great example of innovative copywriting. The ad’s humorous and unexpected twists kept viewers engaged, leading to a massive boost in sales. These case studies highlight the importance of thinking outside the box when it comes to copywriting.
What are the best product copywriting examples?
Another on the list of best product copywriting examples is Old Spice. It intelligently uses the terms associated with masculinity in a non-offensive, fun way to make catchy taglines and phrases, like “Buy a manly amount and save money”. Their brand personality reflects through their website copy.
What are some examples of creative copywriting?
There are numerous inspiring examples of creative copywriting. Some notable ones include Apple’s ‘Think Different’ campaign, Nike’s ‘Just Do It’ slogan, and Dove’s ‘Real Beauty’ campaign. These examples stand out for their unique and powerful messaging, emotional appeal, and ability to resonate with the audience.